Thursday 1 November 2007

Broadcasters fight back against internet upstarts

US broadcasters NBC and Fox have finally unveiled Hulu.com, their belated response to YouTube. The site will carry free ad-supported video clips from the two networks' shows as well as content from MGM and Sony.

Broadcasters have finally worked out that user experience and content are the two drivers of customer subscriptions and are fighting back against internet over the top TV entrepreneurs.

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