Almost 12 months to the day that the BBC launched iPlayer, ITV is renaming its itv.com on demand offering. From today the ITV platform currently know as Catch Up will go by the moniker of ITV Player. The service allows punters to view a selection of the best ITV shows for 30 days.
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Friday 19 December 2008
ITV in Catch Up rebrand
Almost 12 months to the day that the BBC launched iPlayer, ITV is renaming its itv.com on demand offering. From today the ITV platform currently know as Catch Up will go by the moniker of ITV Player. The service allows punters to view a selection of the best ITV shows for 30 days.
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